Sounds wrong, but hear us out - free content is crucial to be successful.

You will hear the advice 'keep your best content behind a paywall', but, we've found this can be a mistake. We've seen that the most successful mentors have a wide range of content as free to access.

Although it is commonly believed that members subscribe to get access to your content, articles, events, etc, they have subscribed to gain a sense of relationship with you and your interpretation of your content - to have the ability to see things through your eyes.

Being a creator with paid content, your aim should revolve around allowing a broad audience to appreciate and connect to your unique perspective and outlook. Those who admire your content will willingly subscribe to be able to join you for more experiences.

<aside> 💡 High-quality content is key

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While your instinct might urge you to keep your best work for paying subscribers, it's wise to offer your most insightful and accessible content to a wider audience for free. This will help the chances of your work being shared, seen, and widely read.

It is crucial to clarify that this strategy differs from clickbait tactics. The intention is to ensure your best creations receive the attention they deserve and then leverage that interest to draw people deeper into your community. If you direct readers into clicking on subpar content, they won't want to subscribe.

Offering content for free serves as a powerful advertisement for your content, showcasing your unique perspective and talents. It grants learners an opportunity to fall in love with your work. With this in mind, make sure to embed links to related content pieces on the platform within your work, so that anyone who discovers you can binge on your work!

The ultimate goal is to encourage people to subscribe, by consistently creating exceptional free content. We suggest sharing at least one free post a week.