Meeting Yuval

Yuval Ackerman is an ethical email marketing strategist, experienced with e-commerce brands working to help sustainable, purpose-driven businesses build ethical communications.

With a passion for music and people, Yuval has built a service supporting marketers and founders with Lifecycle and retention email strategies that convert.

As part of Yuval’s goal to support people around the world, she saw WONDR as a good partner in offering workshops to groups of people across the network.

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People pay to have their pains solved

We met Yuval after hearing from our community about the need to improve the way they communicate with their customers. In an age where social media is so noisy and expensive, Yuval’s skill is to cut through the noise with a comms strategy that speaks to the heart of the customer needs.

We have 100s of Founders building sustainable products and marketing directly to consumers and one of the biggest questions they ask is:

“How can I build relationships with my customers in a way that’s ethical and not click-baity?”

So, we set up an Ask-Me-Anything (AMA) session on Ethical Copywriting and Strategy with Yuval. The objective of this collaboration was to help drive the founder’s KPIs directly related to customer retention and growth.

TL;DR - The event went down so well that attendees then went on to book 1:1 sessions with Yuval

What made it work so well?

Championing Collaboration:

At WONDR we believe in being your biggest champions; to support our Impact Creators in growing the community.

The 4 steps to success were based on how we collaborated:

  1. Writing a clear event description that highlighted key outcomes learners would gain
  2. The workshop was directed at a specific pain point the learners wanted to solve
  3. Yuval produced a solid presentation of insights for 10 mins
    1. before a 50-minute Q&A at the end
  4. There was joint promotion of the event across socials and LinkedIn

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Resulting Success:

  1. Yuval has elevated her reputation across the community as a powerful mentor for copywriting and ethical email marketing
  2. Yuval earned more revenues from members seeking 1:1s with her
  3. New members have joined, interested in learning more about the topics she covers
  4. We are positioning Yuval as one of the Top go-to-mentors for these niche subjects.