Here is a quick cheat sheet of facts regarding posting on LinkedIn and working with the algorithm.

Look for inspiration everywhere - the park, drawings, TV, restaurants, workplaces

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Invite people on a mission - a sense of belonging

Set yourself out a mission - what problem are you seeking to help solve. Remember, you’re the voice of the topic, what are you casting the spotlight on?

Ryan’s post is powerful as he shares a huge mission that requires a community of people to be involved in - causing a discussion and movement for others to support on; for others to belong to

He then lists out his ‘approach’ and unique perspective - this is your power. What’s your ‘spiky perspective’? What are you going to talk about that will raise the eyebrows and catch attention?

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Remember to engage and comment on other people’s posts

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A rundown of the LinkedIn algorithm

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See more on the report and tips of what to do and don’t do here.

We’ll break it down:

DON’T: