Perhaps you’ve decided to develop a Space with WONDR to help equip others with skills and new thought models to scale your impact in the world - Kudos! 👏
You’ve got experience and insight. The trick here is to be super clear about why that’s important.
There are plenty of people looking to earn an income from the experience they have so we need to make sure that your offerings stand out.
<aside> 💡 A key success factor of any Space is in your positioning of the unique learning opportunity or the exciting transformation on offer.
</aside>
By getting your Space description just right, you’re going to ensure that your Space is head and shoulders above others.
In simple terms, it’s the place where you describe the collection of content within the Space and the transformation that your members will get from their investment.
See it as an investment - because it is. Your members are going to spend time and money on this, so it needs to be clear what the value of your Space is.
Space descriptions will vary depending on the subject that’s being covered. The format, tone and writing style will be dictated by the type of member that you’re targeting but, regardless, you need to:
A) Write a clear description that shows what the member will gain by participating with all content within your Space B) Provide a clear breakdown of what each session in the Space involves.
You need to grab members’ attention, quickly.
A poorly written Space description can leave potential members confused and without relevant details to their pains, could cause them to walk away from your Space.
To help members decide whether you’re addressing their pains, simply include and recall bits of information through your description to enable significant transformations where learners can see the pain point being addressed and clarity on how to overcome this.
A good framework is the Bloom Taxonomy:
You need to be putting just as much effort into your description as you do the Space itself. Get someone to read through your description and seek feedback [the team at WONDR are on hand to help with this]. The kind of feedback that you want to be hearing includes the likes of: