Creating a great profile is essential for establishing a positive and productive relationship with your audience. A well-crafted profile can help attract potential members and provide them with all the information they need to make an informed decision about whether you are the right impact creator for them.
This is probably the first thing members look at. It is vital to create a good first impression. Use a high-quality photo, in which you appear friendly and professional. Make sure that you don’t use a group photo.
Keep the shot tight, including the top of your shoulders, this should not give priority to your funky new hairstyle you have [which can change in a few weeks]. You don't want to look like a floating head, you also don't want your face to be around 10% of the image, crop the shot so we see you!
Make sure you are well-lit, try to keep it even, avoid strong shadows and do not use coloured lights as this can look strange.
Keep your eye line above the centre line, and don't be looking up, down or away from the camera, position the camera so it lines up with your mouth, this will make your eyes more engaging to the viewer.
It's important to start with a clear and concise description of your experience and expertise. This should include your professional background, relevant industry experience, and any specialized skills or certifications you may have. Avoid using jargon or overly technical language - your goal is to provide a clear and accessible overview of yourself.
<aside> 💡 Example: Ben Kimura-Gross
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Next, consider including some personal information that can help potential learners get to know you better. This could include your hobbies and interests, your approach to mentoring, or any personal values that guide your work. This information can help establish a connection between you and potential members and make it easier for them to trust and feel comfortable with you.
<aside> 💡 Example: Celia Pool
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It's also important to be clear about the type of mentoring you're willing to provide. Are you willing to offer career guidance and advice? Do you have experience mentoring in a specific field or industry? Will you be available to meet regularly or only on an as-needed basis? Clearly outlining your mentoring style and expectations can help ensure that you and your members are on the same page from the start.