If you’ve explored how to make money from your experience, you’ll already realise that a vital part of this is growing a community around you.
It may be something that you’ve tried before but have hit setbacks along the way. Don’t worry, everyone does!
Maybe you know the importance of community building, but you’ve read all about how challenging it is and so you’ve decided to give it a miss.
Regardless of what you may have experienced or heard, we believe building a community doesn’t have to be hard 🤯 or time-consuming ⏳
We’re here to share top tips that not only help you build a community but also ensure that it lasts.
Onboarding greatly impacts good community growth and retention - and we’ll get to that in the next section below. Before we think about onboarding, we have to consider what you’re onboarding people to.
Set up your profile in a way that celebrates and endorses your topic as something exciting, and unique and encourages engagement. This will ensure that your community continually attracts new members and grows.
Here’s a look at what you can do to help your community:
No matter what you’re trying to build, you need to know your audience. Unless you know who the people that you’re looking to attract are, how are you going to find them?
You need to have an understanding of who these people are, what makes them tick and where they hang out.
Write up your customer personas and aim for no more than 3 - really narrow down who is most likely suffering from the pain of this missing information and most likely to pay to resolve their conflict.
Read: How to create an avatar/persona of your ideal community member
Then you can craft the perfect message and ensure that it finds its way to the type of community members that you’re looking for.
We help all our mentors build online communities and we know what makes them work.
The aim is to look for what type of conversation, perspective and transformations are missing from communities already existing. What can YOU do better?
Put this Unique Selling Point [USP] at the front of your community offering when promoting your content - learners are going to be attracted to what you can offer them, and how you can help them.