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🚨 👉 For content to be great, it must enable a learner to take action.

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If the learner can’t take action, it will not help them to speed up the growth of their businesses.

If a learner doesn't take action, they haven't really learned anything. A teacher doesn't learn to teach by reading a book about it. You can't learn guitar by watching videos. Learners need to turn insight into action. Small actions from learning act as a catalyst in growth (think micro actions for macro impact).

As a guide, good content works with the “ACT” guidelines.

An acronym for Action Case studies Timely.

• Actionable -

  • Specific tactics, tools and frameworks for executing on the topic at hand - a great way to usually convey this information is through an example of how you or a client have executed on this topic.

    • E.g. How to write a strategy update for board comms

      

  • Outcomes of content need to be clear and specific, not vague and generic (it shouldn’t be ”Google-able”).

  • Reflect on the unique experience and be explicit about the pains it addresses.

• Case Studies -
  • Lean on real experience to give examples of successful implementation, nothing too theoretical.
    • Theory and frameworks are very useful but please use examples to illustrate how the framework can be used
    • Ideally sharing a project or activity that you have done and seen success in. Something more relevant to SMEs rather than talking about large multinationals like ‘Nike’, ‘Disney’.
• Time considerate -
  • Stay punchy, don’t waffle. Simple sentences are perfect, bullet points work very well too. No chunky paragraphs or long rambles.
    • If it’s an event (time-bound), let’s get to the point.
    • People want to be able to act faster these days, help declutter their direction and help them make the world a better place faster.

Further principles

• Shared here about language, using emotion they may be feeling and the outcomes/risks they will run by not doing it
• Always have a CTA to the programme - which you do ✅
• I like how you've integrated other media like the videos of Tom - I find that sort of content is always going to be very unique (can't find on Google or ChatGPT etc) - I wonder whether we could just put the whole library in there for people? 🎯
  • 12 x videos of 90 second gold from a £M Successful Founder
• Love the 'Real World Tips' - this sort of thing could be made into a carousel for socials twice a week or something - to keep our presence up?

Builds strategic thinking and helps people put things into practice - immediately

FAQs about the community when making content: